Crystal Morrison, Ph.D. - chemquest.com

Navigating the Maze, Part 2: Sizing the Market and Gauging Readiness – How to Evaluate Commercial Potential

by Crystal Morrison, Ph.D. | Jul 2025 | Insider Insights

Step 1: Understand Market AttractivenessStep 2: Evaluate Competitive Positioning and DifferentiationStep 3: Assess Commercial ReadinessExample: Low-VOC Construction AdhesiveIntegration with Interdisciplinary TeamsBringing It All Together In the first post of this...

Navigating the Maze, Part 1: Building a Better Path – Why Interdisciplinary Teams are Key to Evaluating Opportunities

by Crystal Morrison, Ph.D. | Jun 2025 | Insider Insights

The Case for Interdisciplinary CollaborationWho Should Be at the Table?Aligning Early Around a Common FrameworkCollaboration in Action: A Hypothetical ExampleWhat Happens When You Skip this Step?Looking Ahead In the specialty chemicals and materials industry, the pace...

Navigating the Maze: How to Assess and Prioritize Opportunities in the Adhesives and Sealant Market

by Crystal Morrison, Ph.D. | Apr 2025 | Uncategorized

Building an Interdisciplinary TeamMarket Assessment: Identifying the Right OpportunitiesCommercial Considerations: Gauging Market ReadinessTechnical Feasibility: Evaluating the Development PathManufacturing Readiness: Ensuring Production ViabilityPrioritizing...