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Navigating the Maze, Part 4: The Final Filter – Using Quantitative Scoring to Prioritize Market Opportunities

Navigating the Maze, Part 4: The Final Filter – Using Quantitative Scoring to Prioritize Market Opportunities

by Crystal Morrison, Ph.D. | Sep 2025 | Insider Insights

Why a Scoring System MattersStep 1: Define Evaluation CriteriaStep 2: Assign WeightsStep 3: Score Each OpportunityExample: Prioritizing Two Coating ConceptsStep 4: Review, Debate, DecideBringing It All Together You’ve assembled your interdisciplinary team, assessed...
Navigating the Maze, Part 3: Making It Work – Assessing Technical Feasibility and Manufacturing Readiness

Navigating the Maze, Part 3: Making It Work – Assessing Technical Feasibility and Manufacturing Readiness

by Crystal Morrison, Ph.D. | Aug 2025 | Insider Insights

Technical Feasibility: Is It Scientifically and Technically Achievable?Example: Additives to Enhance BiodegradabilityThe Role of Intellectual PropertyManufacturing Readiness: Can We Produce It at Scale?Integration with Interdisciplinary TeamsBringing It All Together...
Navigating the Maze, Part 2: Sizing the Market and Gauging Readiness – How to Evaluate Commercial Potential

Navigating the Maze, Part 2: Sizing the Market and Gauging Readiness – How to Evaluate Commercial Potential

by Crystal Morrison, Ph.D. | Jul 2025 | Insider Insights

Step 1: Understand Market AttractivenessStep 2: Evaluate Competitive Positioning and DifferentiationStep 3: Assess Commercial ReadinessExample: Low-VOC Construction AdhesiveIntegration with Interdisciplinary TeamsBringing It All Together In the first post of this...
Navigating the Maze, Part 1: Building a Better Path – Why Interdisciplinary Teams are Key to Evaluating Opportunities

Navigating the Maze, Part 1: Building a Better Path – Why Interdisciplinary Teams are Key to Evaluating Opportunities

by Crystal Morrison, Ph.D. | Jun 2025 | Insider Insights

The Case for Interdisciplinary CollaborationWho Should Be at the Table?Aligning Early Around a Common FrameworkCollaboration in Action: A Hypothetical ExampleWhat Happens When You Skip this Step?Looking Ahead In the specialty chemicals and materials industry, the pace...
Navigating the Maze: How to Assess and Prioritize Opportunities in the Adhesives and Sealant Market

Navigating the Maze: How to Assess and Prioritize Opportunities in the Adhesives and Sealant Market

by Crystal Morrison, Ph.D. | Apr 2025 | Uncategorized

Building an Interdisciplinary TeamMarket Assessment: Identifying the Right OpportunitiesCommercial Considerations: Gauging Market ReadinessTechnical Feasibility: Evaluating the Development PathManufacturing Readiness: Ensuring Production ViabilityPrioritizing...

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