January 26, 2023, Cincinnati, OH The ChemQuest Group, a global consulting firm focused on tailored business strategy and optimization, technology acceleration, market intelligence, and M&A advisory services for the specialty materials industry, has appointed Montaha Hidefi as color consultant.

In this role, Hidefi will draw on 25 years of specialty chemicals, coatings, pigments, and color consulting experience to support clients in ChemQuest’s Business Strategy & Transformation and Technology Development pillars.

Hidefi’s comprehensive background includes expertise in international marketing, powder coatings, and color analysis and forecasting with companies such as Rohm and Haas Co. (now Dow), Merck Group, and TIGER Drylac. She founded Color Landing Studio in 2018 and established the concept of Color Archeology™ in 2020. Color Archeology encompasses observation of societal trends, analysis of their current impact, and predictions for how the trends will evolve into the future.

“Montaha takes an analytical and investigative approach when developing color forecast projections that are both client- and industry-centric. This approach, coupled with her strong background and understanding of the specialty chemicals and coatings industries, is perfectly suited to serving our clients in identifying trends and developing color strategies to support growth,” said Daniel Murad, ChemQuest CEO.

Hidefi holds master’s degrees in international business from the University of Wollongong in Dubai, United Arab Emirates; business administration from the University of Sherbrooke in Quebec, Canada; and translation from the University of Damascus in Syria. She is fluent in English, French, Spanish, Arabic, and Italian.

“I’m thrilled to have joined the ChemQuest team, and I’m eager to support clients’ projects around the world by providing forward color insights, analyzing and modernizing color portfolios, establishing color trends, and exploring other color-related matters,” Hidefi said.


Media Contact:

Susan Sutton, Director of Communications

+ 1 513.623.2075


About the ChemQuest Group, Inc.

The ChemQuest Group Inc. is widely recognized among raw material suppliers, formulators, and financial investors for its value creation. ChemQuest’s four service pillars include Business Strategy & Transformation; Mergers, Acquisitions & Divestitures; Manufacturing Excellence; as well as Technology & Application Development through the ChemQuest Technology Institute and ChemQuest Powder Coating Research. ChemQuest services extend across 11 formulated product categories and over 13 end-use markets within the specialty chemicals value chain. Our team includes former senior managers from major manufacturers, business owners, and senior technical managers including Ph.D. chemists, with a minimum of 25 years of experience in specialty chemicals. For more information, visit www.chemquest.com