Our in-depth industry knowledge, deep bench of expertise, and holistic approach uncovered untapped opportunities.
The Challenge
A private equity client asked ChemQuest to advise on a potential investment opportunity arising from a Fortune 500 divestiture involving a raw material supplier to the beauty/personal care and household cleaning markets.
Our team was tasked with evaluating the market dynamics, product portfolio positioning, and cost structure of the target company to identify risks and opportunities for sustainable advantage and growth.
Custom, Comprehensive Analyses of Market, Portfolio, and Manufacturing
ChemQuest’s cross-functional team looked at four main factors during the course of this project: ingredient characteristics, end use and distribution, regulatory environment, and operations and manufacturing.
Ingredient
Characteristics
- Analyzed ingredient properties and position in the market
- Conducted voice-of customer interviews
- Revealed superiority in skin care
End Use and
Distribution
- Identified trends in numerous markets
- Discovered underserved segments and adjacencies
Regulatory
Environment
- Explored potential opportunities and challenges
- Identified potential headwinds
Operations and
Manufacturing
- Analyzed cost structure and manufacturing processes
- Uncovered significant advantages and opportunities
The Results
Our highly knowledgeable team used their deep industry knowledge to evaluate criteria relative to structural attractiveness, fit, feasibility, and ability to win. They identified competitive advantages in manufacturing process and cost structure, as well as expansion opportunities in the core market to underserved segments, geographies, and adjacencies. The team then recommended specific, achievable actions to augment strategy and accelerate growth.