Our team’s approach identified capability gaps, opportunities, risks, and blind spots, along with approaches to address and what “winning” would look like.
The Challenge
A specialty chemical producer well-known for its functional ingredients in the home care (HI&I) sector wished to leverage its capabilities to targeted, attractive adjacent applications. ChemQuest was tasked with evaluating the company’s current chemistries and chemical processes to identify those suitable to adjacent segments.
Further, our team assessed the core product line for growth with an expanded range of products and new chemistries. We also provided a recommended approach and roadmap via organic and inorganic growth to successfully expand to the new area.
Assessment, Opportunities, and Recommendations
Portfolio
Assessment
- Evaluated chemistries and processes vs. those in adjacent segments
- Conducted a site assessment
- Identified functions of the chemistries in targeted applications
Opportunity
Assessment
- Assessed the competitive landscape by chemistry, end use, and industry offerings
- Conducted market analysis, opportunity sizing, SWOT, and Porter’s Five Forces analysis
- Performed a deep-dive assessment of emerging areas, including IP and voice of industry feedback
Strategic
Recommendations
- Selected the most attractive areas for expansion, including a path forward for competitive positioning
- Provided a recommended approach for entry, models of successful and less-successful inorganic
The Results
Our team provided the client with an in-depth understanding of the adjacent segment, as well as the extent to which they could leverage current chemistries and how the competitive landscapes in the adjacent segments differ from its current business.
Our approach identified capability gaps, opportunities, risks, and blind spots, along with approaches to address and what “winning” would look like. The client was armed with a model to consider the pursuit of an expansion path vs. focusing on the existing business.